If you are serious about getting a huge success with email marketing, you should apply best practices for email marketing right from the beginning. Your marketing strategies will be responsible for your or your company's overall success. So make certain you concentrate on how to score the best results. Here I have mentioned some of the best email marketing practices that are being used by experts.
Ask to Confirm:
Always ask your subscribers to confirm their request to subscribe to your list. This ensures that you have a permission to send out emails. This avoids spam. Many of the email marketing service providers provide you with options whether you wish to get your subscribers permission or not. It is a best practice to always ask for permission. This will help you too to avoid automated spam subscription to your list.
Write a Catchy Subject Line:
People decide which email to read and which not by glancing at subject lines. So make sure you practice to include an attention grabbing subject lines. Putting a first name on a subject line increases an email open rate. However the recent studies show that putting a current date instead of a first name gets you better result in email open rate. You can also capitalize the first letter of all the words in your subject line to get attention. However make sure it does not look spam to email engines to avoid your emails delivered to junk folders.
Include a Relevant Content:
You should have a clear concept on what you are writing about. Your contents should also be relevant with your subject line. Do not deceive your subscribers by including a subject line on one topic and writing email on the other one. Always keep in mind why your subscribers have subscribed to your list, and what type of information they want from you. Stick to a specific niche and do not market outside your niche.
Build a Long Term Relationship:
Building a long term relationship with your subscribers should be your main aim with email marketing. This brings you a huge profit in a long run. To achieve this, balance your marketing emails with free information or gifts. Do not over do any of them. Your subscribers should not feel that you are only marketing your products. Give them occasional free gifts or a valuable information. Also always personalize your emails. It gives them a feeling that you are specifically addressing them.