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Turning Bad into Good: How to Handle Bad Reviews

When a customer isn’t happy—and then goes a step further to post their complaint on a site like Yelp, Google, or Facebook for all the world to see—it can be hard not to take the criticism personally.

However, online reviews are here to stay. A recent Search Engine Land study found that 88 percent of consumers trust online reviews as much as personal recommendations and 72 percent of consumers say positive reviews make them trust businesses more.

Bright Local customer trust

While you can’t completely prevent…

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