Syndication – Your Best Frenemy – IDX: The Feed

Syndication – Your Best Frenemy – IDX: The Feed

Your sellers need to know that no matter where home buyers are looking, their listing is there… even if it means sharing a hard-earned home with your competitors. Since most home searches start online, it’s important to cast the widest net possible… So, love ’em or hate ’em, the impact of listing portals is undeniable.

Straddling the line between collaboration and competition, syndication is your best frenemy.

Even though some national portal sites are preventing you from manually entering listings on behalf of your seller, you can still syndicate through your IDX Broker account when approved by your MLS! Control your data and get more eyes on the properties you represent.

Automatic Updates

After submission, your featured listings stay up to date. With IDX Broker, many of our datasets will syndicate hourly, which exceeds Zillow’s 4-hour update recommendation. We use the most up-to-date standard for the highest data integrity, so your listings always look their best.

Easy to Setup

Simply turn on syndication with a few clicks of the mouse to automatically share your listings. Once enabled, the process is automated so that you don’t have to go back and resubmit again and again. Even as some real estate sites enforce stricter rules for manual postings, you don’t have to miss out or jump through additional hoops!

Send Listings to Portals

Easily add your listings to aggregate sites with minimal effort. From IDX Broker, you can syndicate to Zillow, Trulia, Front Door, Homefinder, Hotpads, and many more. Your listings will automatically be vetted and shared to help your properties gain more traction. You won’t have to submit to multiple websites or keep track of what data is going where.

Get National Exposure

You may have the corner on your local market, but for folks moving from around the country, you need the national stage that only a larger, congregate site can provide. By broadcasting your listings on all available channels, no matter which site home buyers prefer, your sellers’ properties will be there.

If your sellers’ properties aren’t on portal sites like Zillow or Trulia, they’ll wonder why. Embrace syndication and enhance your marketing efforts. In other words, ‘Keep your friends close, and your frenemies closer.’

To take advantage of syndication, call us at (800) 421-9668 or visit to schedule a demo!

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