More Targeted Advertising
With SEO, it is easier to target people who are searching for the products or services you offer. For instance, people who search on Google are more likely to make a purchase than those on Facebook.
Potential Customers Expect to Find You on Search Engines
Customers will be looking for your business on search engines like Google. So, when you do not use SEO, you business will not appear among the search engines. Your website will be useless if it cannot be found.
Easier and Less Costly than You Think
Most people look at SEO as complicated and costly. This is somehow true for traditional sites, but Google has simplified it for local businesses. It is a lot easier than you can imagine to get top rankings in your city, state or town.
If you do not aim to compete nationwide, there is no need for a six-figure SEO budget.
SEO is not limited to Google
You can market your business on any platform since SEO is not limited to only one search engine. It is often associated with Google, but can work on Facebook, Amazon and YouTube, among other search engines - that's because they also rank content like Google or Bing. What you need to remember is to optimize your content similarly to rank higher on these sites.
Search Continues to Grow
Due to the increase in the use of mobile devices, it is a lot easier and convenient to search for something anyplace, anytime from a smartphone or tablet. Potential customers use their mobile devices and search engine to look for your business instead of a phone book unlike in the past.
Continuous Traffic is driven to your Website
The moment you have improved your search ranking, expect more traffic from search engines even if you do not maintain it on a regular basis. For instance, a pay-per-click ad generates traffic only when you pay, but with SEO, when you get the results, all you need to do is relax and watch the traffic being drawn to your site.
When you target the right keywords to rank high on search engines, it will be easier to get a qualified lead searching for your products/services.
Rankings can Change
Getting good rankings now does not necessarily mean that you are safe and sound. Do not assume that this will still stay this way within the year.
SEO continues to evolve, and therefore you should continue to invest if you do not like to lose to competition.
Great Return on Investment (ROI)
SEO has the best return on investment among all other forms of online marketing. Though you can make more profit in the short-term with Pay per Click ads, you have to spend more for the benefit. SEO is a surefire way to get sustainable results in the long run.
This Is the Best Time to Invest in SEO
For businesses, now is the best time to invest in SEO. There are lots of cases wherein consumers spend time on the search results until they find what they are looking for. Therefore, if your website is not visible, you could lose to your competition.