Real Estate Marketing

Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently. There are some of the...

Comparison by Brett Boone with the Brett Boone Real Estate Team I was using Diverse Solutions as my IDX for my website and no matter how hard my SEO/Adwords guy worked, our average conversion rate was 3%. After dumping thousands and thousands of dollars more into...

This is the first post in a series on how independent real estate agents can improve their search engine rankings.Have you noticed something different about the search engine results pages (SERPs) lately? Specifically, when you use Google to search for terms related to your business...

Mortgage Marketing Letter Tip #1: Know your readers well – You can’t influence everyone, so why waste time and money contacting consumers who have no interest in your mortgage services? It’s vital that you thoroughly research the most appropriate way to reach your target audience. How...

In our last Atlanta Mastermind meeting, our main topic centered on creating an operations manual for our real estate business like the one described in the book "The E-Myth" by Michael Gerber. I know the first question you may be asking is "How in the...

Making it to the first page of Google is no easy feat. You can optimize your site, make sure your content is of the highest quality, and adhere to Google's standards, and still never make it for one reason or another. Usually, it's a matter...

The Internet has boomed especially in the last decade. It has provided an ample number of opportunities to businesses of every genre. Business owners have also realized the huge potential of the online world which has made them ponder about the various marketing strategies. Hiring...

This is the third post in a series on how independent real estate agents can improve their search engine rankings. Over the last year or so, you may have noticed your leads becoming fewer and farther between. Maybe you're not seeing as many visitors to your...