Real Estate Marketing

From being a media-sharing app for selfies and anything visually appealing, Instagram is branching out into the eCommerce field. It will soon roll out a shopping feature which online retailers and shoppers will find very convenient. The social giant is pretty much aware that mobile commerce is...

As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and / or CID). I...

Recently, a board member of a state counseling association to which I was about to present a day-long seminar on practice management and marketing said she was uncomfortable with "advertising" my books and with my "attitude of self-promotion." If I am guilty of "advertising" and...

In an era of knowledge economy, brands are intellectual properties that provide true competitive differentiators and are an asset in their own rights. Creation of a brand is a rigorous, research based discipline that draws upon cutting edge insights from diverse disciplines like psychology, anthropology,...

You can’t cruise Facebook more than 30 seconds and not run into a webinar of some kind. Some savvy marketer has dropped one in your path wanting you to watch it. It’s usually the first step down their sales funnel and it’s been very carefully...

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Search engine optimization is the process of improving the volume ...

For small businesses trying to drive new business or build engagement with existing customers, it’s essential to ramp up your email marketing...

From January 2014 to September 2017 global spam volume (as percentage of total email traffic) ranged between 65.7 percent to 59.33 percent. Another way to think of this is, nearly seven out of every ten emails sent over a 32-month period, was...

Not real: Nice guys are too nice. No one can always be that nice unless they're a saint. They are busy being nice instead of being real and women instinctively don't trust that. Bad boys "keep it real". Nice guys don't...

There's no denying that a business grows when they focus on having a healthy customer relationship. Companies, complex or not are beginning to use cloud CRM (customer relationship management) systems. This software helps them see current conditions, make predictions and basically steer their company to...