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Creative Advertising in the 21st Century

Creativity is the once and future foundation of effective advertising. But what effective creativity means in 21st-century advertising is something very different than it was in the second half of the 20th century. It must be elevated above simple advertising to the place where it influences everything you…

How to Analyze Your Target Market

Today’s ever-increasing number of analytics tools helps you slice and dice data any number of ways. For example, you can use available data to better understand potential customers that may benefit from your product or service. This group is commonly known as your target market or target audience. Why…

3 Advanced Tactics to Boost Email Open Rates

I want you to imagine getting your mail for second. There were most likely some envelopes holding some kind of advertisement, right? Now, what happens if you never open the envelope? Nothing. No chance for any kind of sale because you never even saw the message.  Similarly, what happens…

5 Must-Have Tools to Boost Your E-Commerce Sales

With all the competition out there, growing your e-commerce shop is a huge challenge. But with the right set of tools, you can speed up the growth of your online store and take your business to the next level. Do you have the right tools in your toolbox? Let’s…

How Online Payments Benefit Small Businesses

It’s hard to believe how fast things advance in the IT world. Some businesses have accepted online payments for more than 20 years. But two decades ago, not nearly as many businesses sold online, and far fewer used a global payment gateway to accept online payments worldwide. Some businesses…

How to Calculate Email Click-Through Rate

The click-through rate, or CTR, is one of the most important email marketing benchmarks; let’s talk about what it is, how to calculate it, and of course, how to improve it. What is click-through rate? Click-through rate measures how many times recipients click a link in your email, and it…

5 Tips for Better Images for Your Content Marketing

You can have the best-written blog post, but without one key element, it runs the risk of falling flat and not being read or shared by a wide audience. What’s that one thing that can make a piece of content marketing shine? An image. There’s no denying the power of the…

4 WordPress Plugins to Skyrocket Your Email List

Are you losing leads and customers on your site? If you’re not using the right tools, you’re leaving money on the table. According to BounceExchange, 70 percent of people who leave your website will never return. That’s why it’s crucial to capture the email addresses of visitors who are…

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