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What to Know About Google reCAPTCHA Update

It’s a promise you make almost daily on the internet: I am not a robot. Maybe you put in characters from a fuzzy code; perhaps you click on how many squares of a photo have a street sign in them. All the same, you’re making a promise that you are…

7 Crucial Metrics to Measure for Follow-ups

When you send an email, you are probably expecting a response. Sometimes that response comes, and sometimes all you hear are the sounds of crickets. The next proper step that you think of is to follow up. You want the answers to the questions you have. Or maybe you…

How to Increase Conversions with Email Pop-Ups

As a small business, you’re working hard to get more traffic. You’ve probably spent a lot of time optimizing your website for SEO, working hours to set up an Adwords account, or set up social media accounts. All that to attract more traffic to your website. Growing your traffic…

Why You Should Segment Your Target Market

Once a brand has a general target market for their products or services, they can segment it.  The overall benefit of market segmentation is that there are now groups of buyers that have been defined by their similar needs and wants. In doing so, a company can improve…

How to Train and Retain Your Best Talent

In today’s fast-moving job market you are constantly at risk of losing your top performers—getting them on board is just the start.  The best companies know that they need to reinvest in their top talent to lessen employee turnover. Contrary to popular opinion, just showing up does not mean…

How to Reduce Friction for Mobile Users With Progressive Web Apps

It was Carl von Clausewitz who first started to ascribe the differences between ideal performance and actual performance. In “On War”, he wrote: “Everything is very simple in war, but the simplest thing is difficult. These difficulties accumulate and produce a friction, which no man can imagine exactly who…

14 Best Practices for Email Unsubscribes

The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Especially if you believe a certain number of people are always going to fall off your list, no matter what you do. But that’s not necessarily so. I’m not recommending that…

How to Build a Marketing Plan Around Your Target Market

The best marketing plans hold one thing at their very center: the living, breathing human being they’re speaking to. Building a marketing plan is about knowing who your target audience is, what they need and want and how to connect with them personally. This is an utterly human…

How to Win Back an Unsubscriber

People unsubscribe from email lists all the time. That’s not necessarily a bad thing. Sometimes, those that unsubscribe are making it easier for you. They are no longer interested and have updated your email database for you. In this way, your email marketing reaches the best audience. However, despite…

How to Improve Customer Experience with VR (Virtual Reality)

To pedestrian onlookers, the excitement for virtual reality lies mainly in the innovation it can potentially bring to how people consume entertainment. And while that may be the case, it’s not the sole reason why deeply invested companies like Microsoft, Oculus, and Vive are pleased with how the…

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