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5 Money Saving Ways for Marketing on a Budget

One of the keys of owning a successful business is understanding the importance of marketing. According to Forbes, one of the main reasons some companies fail in business is because lean marketing best practices are not implemented. If you own a startup and one of the founders is a…

How to Follow Up with Quiz Leads to Drive Sales

At Interact, we’ve seen more than 3 million new leads collected using quizzes, often at a cost of less than $0.50 each. That is an incredibly low number for acquiring a new contact that could turn into a customer, however, if you get leads and none of them…

5 Ways to Improve E-Commerce Conversion Rates on Mobile Devices

The chance to draw and convert more mobile users is enormous—in the last couple years, Google is reporting to have more users and more searches originating from mobile than desktop, yet most websites we work with are still viewing more income originating from desktop. Their mobile conversation rates are usually…

Crafting Your Presentation for Conversion

You’ve worked so hard to fill up your webinar with participants that are ready to gobble up all the valuable content you prepared.  Despite all that hard work, I’d like to take a minute to remind you that sharing your valuable content should not be your only objective—your focus…

Native Advertising: How and Why to Use It

Advertising is a staple of marketing that has provided companies and brands with a way to sell to their audience for centuries. However, today’s savvy audiences are more informed and connected, and they are not interested in being sold to. This has led marketers to go back to the…

Cash Flow is King: How to Keep Your Numbers Healthy

Your client is three months late paying you a five-figure invoice. Problem is, your employees still need to be paid each week, and your internet company won’t wait on its bill either. Do you: a) quit paying yourself and resign yourself to living off of ramen until things…

B2C or B2B Sales? Here’s How to Succeed at Either

Does it take longer to sell to consumers or businesses? Are consumers more likely to maintain an ongoing relationship with companies they buy from? Or are business customers more loyal?  Knowing the answers to these questions can make or break your sales initiatives. Here’s why: Selling to consumers and…

5 Reasons Why Employer Branding Matters

Marketing any organization is a contact sport. If you’re in a particularly competitive industry or marketplace, you’re trading blows with the competition every day for market share and top talent. Every action or inaction helps build your reputation among clients and prospective employees alike. What companies have to sell—especially…

How to Create an Emergency Fund for Your Small Business

Unfortunately, a lot of uncertainty still plagues the world of small business financing. Owning a small business, especially in its early stages, has never allowed an entrepreneur to assume smooth sailing ahead. Because of this, putting away some of your small business’s revenue for unforeseen choppy waters is…

7 Apps to Power Your LinkedIn Experience

LinkedIn has become a central hub for B2B selling over the past few years. According to recently released statistics, LinkedIn now has over 500 million members, and 80 percent of social media B2B leads come from LinkedIn. While LinkedIn is a powerful tool for driving new business on its own,…

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