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Advertising is a staple of marketing that has provided companies and brands with a way to sell to their audience for centuries. However, today's savvy audiences are more informed and connected, and they are not interested in being sold to. This has led marketers...

Your client is three months late paying you a five-figure invoice. Problem is, your employees still need to be paid each week, and your internet company won’t wait on its bill either. Do you: a) quit paying yourself and resign yourself to living...

Does it take longer to sell to consumers or businesses? Are consumers more likely to maintain an ongoing relationship with companies they buy from? Or are business customers more loyal?  Knowing the answers to these questions can make or break your sales initiatives. Here’s...

Marketing any organization is a contact sport. If you’re in a particularly competitive industry or marketplace, you’re trading blows with the competition every day for market share and top talent. Every action or inaction helps build your reputation among clients and prospective employees...

Unfortunately, a lot of uncertainty still plagues the world of small business financing. Owning a small business, especially in its early stages, has never allowed an entrepreneur to assume smooth sailing ahead. Because of this, putting away some of your small business’s revenue...

LinkedIn has become a central hub for B2B selling over the past few years. According to recently released statistics, LinkedIn now has over 500 million members, and 80 percent of social media B2B leads come from LinkedIn. While LinkedIn is a powerful tool for driving...

When you hear the word debt, you may cringe because it is a reminder of an obligation and payment that you have to make until you have cleared what you owe. However, your relationship with debt doesn't have to involve dread. Instead, you...