News

You can’t cruise Facebook more than 30 seconds and not run into a webinar of some kind. Some savvy marketer has dropped one in your path wanting you to watch it. It’s usually the first step down their sales funnel and it’s been...

Are you relying on word-of-mouth to grow your business? You might think that if you exceed customer expectations, they’ll return the favor by singing your praises to their friends—but unfortunately, it doesn’t usually work that way in reality. In fact, according to a study, while...

In the SEO world, everyone talks about the value of long-tail keywords. Most often, the long-tail phrases you discover are valuable and generate high-targeted traffic to your website.  Read on to uncover five great ways to find long-tail keywords for your marketing campaigns.  1. Professional...

Clickbait may be a four-letter word to some people, but it can be effective. The next time you’re scouring the internet, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are, you’ve been sucked...

A great PPC campaign is nothing without a proper understanding of the customer’s journey from paid click to on-site conversion. Even the most seasoned AdWords veterans often overlook two aspects of managing successful campaigns: Ignoring the conversion funnel from the beginning Forgetting to measure the touch...

Customer service is a critical part of the sustained success for a company. It is in the process of servicing a customer that they make a decision about whether they enjoy the experience of interacting with your brand. This also includes any purchases. What...

Did you just have an initial sales meeting? You probably didn’t make the sale. I’m not trying to be a Debbie Downer—that’s just statistics; research shows that deals are made in only one in 50 first meetings. That’s two percent. Ouch. Statistically, you...

 Sales pipeline management is one of those things that you probably don’t want to think about a lot, but you really should. It sounds a little dry, but your sales pipeline is the crux of your business; if you don’t sell stuff, you...

We live in an interesting time as entrepreneurs and marketers. The paradigm is shifting—along with the pendulum. Our forefathers lived in an era of business and marketing that required them to either create a market (essentially convince people to need their product) or...