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A lot of employees feel that they are not achieving their full potential at work. Plus, one out of three people leave their organization within the first year, so the only solution companies can turn to is workforce training. By training employees, business...

Thinking of starting a business? Entrepreneurship can be a risky venture—50 percent of small businesses don’t survive past five years. But, it is also rewarding—in fact, entrepreneurs are consistently reported to be happier (and healthier!) than employees.  How can you make your business a...

Why did late night talk show host John Oliver encourage his viewers to tell a government commission to “Go FCC Yourself,” triggering over 4 million public comments to the Federal Communications Commission (FCC)? It boils down to a seemingly dry regulatory topic that could...

Earlier this year, Instagram abandoned chronological feeds and instituted an algorithm that sent shock waves through the marketing world. Many brands watched as their engagement plummeted and traditional strategies failed to drive traffic to their content and subsequently their websites. More than 300,000 people even...

Buyer Persona Marketing Persona Customer Avatar Target Market These are the phrases that are used interchangeably to describe the fictional, generalized representations of the persona that is most likely to buy from you. It is critically important to the success of your marketing, sales, product development, and delivery of...

Take a minute to envision the typical marketing funnel. At the top is a wide selection of leads. As leads progress down the funnel, an increasing number are removed from the funnel until your business is left with customers.  Companies that are able to...

Closing deals and getting warm leads over the phone is more than about being confident and well versed in delivering a well-practiced and effective sales pitch. Sometimes, it’s not about how you do it but when you do it that makes all the...

Does accounting in your business contribute to the goals and vision you have for your business? My guess is: probably not. For most small businesses, accounting is a necessary evil—like going to the DMV—that we endure and wish would just go away.  Unfortunately, when you look...

Data driven lead scoring is the act of assigning a score and assessing a leads quality based on measurable interactions they have had with your company. And, while it is fun to look at (hey look, we have 10 leads with 5 stars!)...