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I want you to imagine getting your mail for second. There were most likely some envelopes holding some kind of advertisement, right? Now, what happens if you never open the envelope? Nothing. No chance for any kind of sale because you never even...

With all the competition out there, growing your e-commerce shop is a huge challenge. But with the right set of tools, you can speed up the growth of your online store and take your business to the next level. Do you have the right...

It’s hard to believe how fast things advance in the IT world. Some businesses have accepted online payments for more than 20 years. But two decades ago, not nearly as many businesses sold online, and far fewer used a global payment gateway to...

The click-through rate, or CTR, is one of the most important email marketing benchmarks; let’s talk about what it is, how to calculate it, and of course, how to improve it. What is click-through rate? Click-through rate measures how many times recipients click a link...

You can have the best-written blog post, but without one key element, it runs the risk of falling flat and not being read or shared by a wide audience. What's that one thing that can make a piece of content marketing shine? An image. There's no...

Are you losing leads and customers on your site? If you’re not using the right tools, you’re leaving money on the table. According to BounceExchange, 70 percent of people who leave your website will never return. That’s why it’s crucial to capture the email...

Facebook Lead Ads revolutionized the advertising market by bringing thousands of potential clients to your ads every day. People now spend less to acquire new customers, compared to old Facebook campaigns. Most people, however, still use only 10 percent of Facebook Lead Ads potential,...

Sometimes running an email campaign can have the proverbial “throw it against the wall and see what sticks” kind of feeling. If you’re tasked with boosting your conversion rate, or your open rate, or some other metric, you go to the old reliable strategy:...

Many marketing experts predicted that social media would explode between 2015 and 2018. No one would argue that it has continued to play an amazing role in the political arena ramping up with the 2016 elections, straight through to today. But, is it...

You may have tailored your product to a particular customer type, like high-end buyers or tech-savvy college graduates. You can know that much, but unless you spend the time and energy to research your target customer, there’s a very good chance you’re making...