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In today’s fast-moving job market you are constantly at risk of losing your top performers—getting them on board is just the start.  The best companies know that they need to reinvest in their top talent to lessen employee turnover. Contrary to popular opinion, just...

It was Carl von Clausewitz who first started to ascribe the differences between ideal performance and actual performance. In "On War", he wrote: “Everything is very simple in war, but the simplest thing is difficult. These difficulties accumulate and produce a friction, which no...

The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Especially if you believe a certain number of people are always going to fall off your list, no matter what you do. But that’s not necessarily...

The best marketing plans hold one thing at their very center: the living, breathing human being they’re speaking to. Building a marketing plan is about knowing who your target audience is, what they need and want and how to connect with them personally....

People unsubscribe from email lists all the time. That’s not necessarily a bad thing. Sometimes, those that unsubscribe are making it easier for you. They are no longer interested and have updated your email database for you. In this way, your email marketing...

To pedestrian onlookers, the excitement for virtual reality lies mainly in the innovation it can potentially bring to how people consume entertainment. And while that may be the case, it’s not the sole reason why deeply invested companies like Microsoft, Oculus, and Vive...

Business loans serve many purposes. From getting you out of a rut to helping you expand your services, they can take a weight off your shoulders when the stakes are high. They are, however, a big commitment, and if you’re not ready, they can...

Creativity is the once and future foundation of effective advertising. But what effective creativity means in 21st-century advertising is something very different than it was in the second half of the 20th century. It must be elevated above simple advertising to the place...

Had Stratford Upon Avon not worked out, the bard may have posited the question, to buy or not to buy.  As an agent in today’s market, you need to know who is buying and who is renting.  What goes into making those decisions? ...

Today's ever-increasing number of analytics tools helps you slice and dice data any number of ways. For example, you can use available data to better understand potential customers that may benefit from your product or service. This group is commonly known as your...