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Don’t you wish there was an easy way you could talk to every single customer who’s ever abandoned your website and convince them to come back to buy? It might seem time-consuming and impossible but with retargeting it’s not. Facebook retargeting is a low-cost way...

In business, your listening skills are critical to your success. If you are not able to listen to what your target audience wants and needs, it will be impossible for you to give it to them. If you can't give it to them, you can't...

Why Use Life-Cycle Marketing? For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing are too inefficient, too costly, and they may be a risk to the business...

Company Summary Starbucks Coffee, sometimes referred to as Fourbucks Coffee is the largest coffeehouse chain in the world. It opened its first store in 1971 in Seattle's waterfront Pike Place Market by three partners: Jerry Baldwin, Zev Siegel, and Gordon Bowker to sell high-quality coffee beans...

One of the things that I think most people in the marketing world take for granted is that everybody understands the fundamental role of marketing in business. Through my daily interactions with other business owners over the past several years, however, I have been amazed...

"Do you have Facebook?" "Yes, of course. But I don't think you can find me, as there are too many people who have the same name as me. Try searching with my surname as well." "Hey, you celebrated your birthday in K-Box, right? I saw...