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Recently, a board member of a state counseling association to which I was about to present a day-long seminar on practice management and marketing said she was uncomfortable with "advertising" my books and with my "attitude of self-promotion." If I am guilty of "advertising" and...

In an era of knowledge economy, brands are intellectual properties that provide true competitive differentiators and are an asset in their own rights. Creation of a brand is a rigorous, research based discipline that draws upon cutting edge insights from diverse disciplines like psychology, anthropology,...

You can’t cruise Facebook more than 30 seconds and not run into a webinar of some kind. Some savvy marketer has dropped one in your path wanting you to watch it. It’s usually the first step down their sales funnel and it’s been very carefully...

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Search engine optimization is the process of improving the volume ...

For small businesses trying to drive new business or build engagement with existing customers, it’s essential to ramp up your email marketing...

From January 2014 to September 2017 global spam volume (as percentage of total email traffic) ranged between 65.7 percent to 59.33 percent. Another way to think of this is, nearly seven out of every ten emails sent over a 32-month period, was...

Not real: Nice guys are too nice. No one can always be that nice unless they're a saint. They are busy being nice instead of being real and women instinctively don't trust that. Bad boys "keep it real". Nice guys don't...

There's no denying that a business grows when they focus on having a healthy customer relationship. Companies, complex or not are beginning to use cloud CRM (customer relationship management) systems. This software helps them see current conditions, make predictions and basically steer their company to...

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats...

It’s May 25, 2018. Do you know what that means? GDPR is in full effect. If you need a refresher course, we have you covered. Check out this webinar hosted by Infusionsoft co-founder Scott Martineau, Infusionsoft consultant Judi Miller, and Infusionsoft security engineer Nowell Morris....