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Summer in the United States and Canada has arrived, which means consumers are more prone to traveling, spending time outdoors, and taking part in activities that divert their attention from all of the online shopping they should be doing. It’s no surprise that the summer...

Identification The process of online shopping is really easy. It allows people to shop for products and services from the comfort of their own home with the help of a computer and internet connection. A person can visit an online retailer and purchase an item with...

We know: thinking up your small business metaphor is probably not the most pressing issue you’re facing today. But a little abstract thinking can strengthen your business marketing strategies and also help potential clients conceptualize what your company...

Recently, a board member of a state counseling association to which I was about to present a day-long seminar on practice management and marketing said she was uncomfortable with "advertising" my books and with my "attitude of self-promotion." If I am guilty of "advertising" and...

XML Sitemaps are an easy way for webmasters to tell search engines about pages on their site that may be crawled by their robots. A typical XML Sitemap file lists each URL, together with information about when it was last updated, how often it normally changes,...

The most important email you ever send to a customer may be the very first one. A welcome email, the message sent after someone signs up for your email list, reaches subscribers at the time they’re most interested in hearing from your company and can...

Successful businesses today employ the Internet to create "brand awareness" among targeted customers, and convince them to purchase products and services. In this era of Internet exploitation, the web site has become the ideal medium through which your messages cost-effectively may reach targeted customers. Instead...