Mobile technology is fast taking over the digital landscape. According to a study by Ericsson, there were 2.6 billion smartphone users in 2014 and that number is expected to increase to 6.1 million users by 2020.
As the mobile technology usage increases so is the effect on social media usage. Currently, one-fifth of digital minutes is spent on social media apps such as Facebook, Twitter, Instagram, LinkedIn, etc. Almost 80 percent of all social media time is spent on mobile.
The truth is,…