SEO, or search engine optimization, is a range of techniques that make any particular website rank well in search engines; It would be more accurate to call SEO, website optimization, but whatever you call it, SEO is worth doing, and even a little SEO is better than no SEO.
What you are actually doing when you decide to SEO your website or hire a consultant: compare it with hiring a marketing specialist to advertise and sell your web based business or service. As you know they do not come cheap and why should they when you think about it, they will assist you in making your online business successful, to make you the money you had hoped you would make by having a website.
Without them you will no doubt make the odd sale; Yet with their help and expertise you will make many sales a month or even many sales per day. They are saving you hundreds of hours of trial and error, and those hundreds of hours (which they did not doubt did not save, because they tried out all the techniques, tricks and hard work under the sun) it would take to find out what Works the best.
Just saving you hundreds of hours is worth paying for; You will be making sales when you still would have been making mistakes. So the hours spent not making mistakes you will spend earning money which will more than pay for the skills you will also learn. It really is a win-win situation.
SEO correctly made will amaze you, how well your website can rank in search engines like Google and the sales you will receive as a consequence.
If you really want to compete in today's cutthroat internet market, you are going to need to either pay a lot of money to have a good SEO do the work for you, or find a consultant, that will tell you exactly what to do.
Good SEO is a LOT of work, which is why to hire someone to do your SEO is so expensive. Sure offshore SEO companies will do SEO for you, but in my experience, you often get what you pay for; You pay peanuts you get monkeys. Indian SEO's in particular are very good at appealing Indian Visitors which may be good for some online businesses but not most. Many a website has to be "fixed up" in order to attract visitors from desired counties. Often the way something is phrased, can make a massive difference to how a site ranks in local and global search engines.
If you have decided to use an SEO consultant, a couple of things you must understand, you have to do the work. You have to understand at least the basic of how your site works, and understand very, very basic html. You need to know how to do most things once it's explained what needs to be done.
So you have built your own website, you know the basics of how a webpage goes together, you know if you add code that makes the page work in a browser you have to enclose that code in tags. You have sold a couple of things on eBay and know how to fill out a form online. You've done a few searches in search engines, and know basically how they work ... ok, you're ready to optimize your own website. You just need to know how to optimize it.
Sure there are countless millions of SEO tutorials and forums online, and if you want to spend the countless hours sorting out the wheat from the straw, then go for it.
The problem with looking online is there is a heck of a lot of misinformation out there. There are also a lot of borderline blackhat SEO tricks ... and if Google catches you using will get your site banned from search engines.
The main issue with having an SEO consultant is that you have to be honest with them. If you plan to use the techniques learned on more than one site, tell them, work out a reduced price on the other sites. The Search Engine Optimization consultant will tell you how to optimize the website you asked them to work with you on, and while some SEO techniques are universal, many techniques used will only work on one site, or I should say only work well on one site .
So if you have 2 or more websites that have the same theme using the exact same techniques on both sites, could cause both or multiple sites to lose rank.
After being recently asked how much a client saved by doing their own SEO and looking at the latest statistics, a conservative estimate would be about $ 15k. Since the client now has many learned skills, they will continue on to save themselves thousands more in the future.
So save your thousands of dollars, and hundreds of hours in time searching for online SEO tips, and in forums, and then thousands of hours and days or months waiting to find out that what you tried has not worked. Hire a good SEO consultant, and get working on making your website make money.