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  • Costly SEO Mistakes to Avoid

    September 7, 2018

    The thing about traffic from the search engines is it's free, which is great, and it also has a tendency to convert very well to offers. The sad statistic is that a lot of marketers operate on either very little SEO knowledge, or what they do know is often incorrect. They're so excited about getting started with their business that they do not take the time to learn what needs to be done. The unfortunate aspect is that this will always lead to problems, so we'll discuss these so you will not have those problems.

    Here's one that is being seen less, but still done, and that's creating flash websites. They aim to impress their visitors with the amazing special effects that come with flash. But along the way, they forget that flash is the biggest enemy of SEO. It's really a simple, but huge, problem because Flash can not be read by search engine spiders. The simple solution is to avoid using Flash, and you can use just about anything else such as HTML, or CSS. If you just stay away from Flash, then you'll be able to seriously optimize your site for SEO and give it a good shot.

    Failing to get the most advantage in terms of SEO has to do with your URL, or domain name. Dynamic URLs can still get ranked in the SERPs, but it's really inexcusable for failing to consider your SEO when you register a domain name. Ok, what you'll use is secondary keywords in your site filename extensions, and then put your primary keyword / phrase in your domain name, or URL. This approach is easy to do and will greatly add ranking weight to your site in the major search engines.

    A mistake that many SEO beginners are unaware of is that they have JavaScript menus on their site, which the search engines can not read. You'll need to change your site coding for it if you're using it right now. But if you still want to have it, then you need to consider having a strong sitemap so that your site's links are crawlable. It's very important that your pages are indexed, and they need to be crawled to make that happen, so do these things and make your site nav structure clean, simple and optimized. To conclude, it is quite clear from the above mistakes that SEO can be complex but it is something that can be learned with the right research. The first thing you need to do is decide how to optimize your site, after put all your ideas down on paper into a plan and, subsequently, implement your plan. The best thing you can do for your site is put the effort into driving search engine traffic. You need to have a little patience and keep working until the results start coming in, which they will.