You work hard to keep your company’s website up to date with the newest information and deals your brand offers. You create a site that fits your customers’ needs and gives them as much information as possible. Once your website is ready, you wait and hope for potential leads from your amazing site. However, if your future customers cannot find your website, you will not get the leads you were hoping for.
The biggest part of reaching your customers, both new and old, is by ensuring your website is search engine optimized. This means that your company can be easily found by customers with a search engine like Google. If you are not knowledgeable on SEO, it can be beneficial to hire an agency to help you optimize your site. Often, agencies will be able to follow the strict guidelines laid out by sites and will give you the best results.
Each search engine will have various guidelines that you must follow to make sure your SEO meets their requirements. If your site uses keywords incorrectly, you can actually be penalized. If you accidentally break these rules you can get lower rankings and less traffic. In some extreme cases, company websites can be removed from the site and lose all chances of being found.
There are many key reasons to ensure your company’s SEO is up to date and working for your brand. Recent research has shown that search engine traffic can bring in up to 40% more sales than traffic from world of mouth or social media. Websites like Google are one of the fastest growing methods for people to learn about your products and services. You want to ensure that your site has the best chance as possible to reach those searching for similar services.
Another big benefit of ensuring your website is SEO friendly is that you will save money. On average, companies spend a large chunk of their budget creating advertising campaigns. Unfortunately, these campaigns are often shown to people who are not necessarily interested in what your company has to offer. When someone visits a site like Google to find a specific type of company, you know that they are interested in the services you have to offer.
Essentially, ensuring your company has proper SEO is a free way to reach your customers. It will guarantee that people interested in you are finding your website. Also, you will not have to worry about creating advertising campaigns or managing your social media ads. You will only manage the website you already have and wait for customers to come to you.
If you need extra help with your website’s SEO, you can easily find companies near you that offer these services. However, it can be difficult to find a company that fits your exact needs. With some research and proper guidance, you will be on your way to an SEO friendly site in no time.
Finding a company to help you can be a daunting task. One of the quickest ways to find your SEO help is by asking friends who have worked with companies in the past. Once you have a list of potential agencies, a quick Google can narrow down your potential hires. A great way to narrow down your hunt is by reading reviews from other business leaders and comparing the pros and cons of each company.
After you have narrowed down you list, a call to each company will make sure they can help you. Be sure to mention what services you need, the main idea will be creating an SEO friendly site, but if your website is out of date, they may be able to help with it as well. Also, it is important to ask if they are up to date on all search engine guidance and of course the price of their services.